Session hosted and recorded on Thursday, February 18

Category: Best Practices


Capturing and sharing sales expertise and knowledge is vital to an organization’s success as it grows, but enablement materials and tools available to sellers can be cumbersome, scattershot, and difficult to customize and maintain. To keep their vision clear and content fresh, companies are creating sales enablement libraries that refine their positioning, focus on customer needs, and leverage the messaging and techniques that sellers are finding effective. Join us to learn how your organization – and your customers – can benefit by transforming your sales enablement resources.

Key Takeaways

1. Learn how sales enablement resources can be developed to encourage use
2. Hear about techniques that will make your content more impactful and easier to maintain
3. See examples of how an enterprise sales team structured their tools and reaped the benefits

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Brian Bork is a Technical Content and Event Manager at Learn on Demand Systems.  Brian became an MCT in 1999. He has taught Microsoft, UNIX, Linux, HTML/PHP and IIS technologies all over the world. Still certified as an MCT, Brian now teaches educational soft-skills about remote/virtual/online delivery technologies.